Challenges:

 

First ever arrived in Vietnam.

Lack of PR networking.

Gap between regional preposition & local preposition.

 

Solutions:

 

We assisted Maserati Vietnam to adapt it preposition to Vietnam market, efficiently deliver its message to local customers.

 

We built up for Maserati Vietnam its PR network.

 

We were in-charge of Maserati PR retainer to help increase its awareness, content development & coverage on search engines, website/brochure trans-creating.